A group of scientists from the University of Lausanne (HEC) aims to employ behavioral science to comprehend the factors that facilitate or hinder the diffusion of DAS (Digital Agricultural Solutions) among smallholders, with a particular focus on youth and women. The team plans to utilize online experiments, lab-in-the-field experiments, and machine learning analyses of focus group discussions. This approach ensures participant privacy while still providing novel causal insights into the underlying challenges of DAS adoption.